Recent rumors of a YouTube take over of Twitch were debunked this week when Amazon CEO, Jeff Bezos, purchased the streaming service for a purported $970 million dollars. The sudden move confused industry analysts who wagered that the only clear intent of the purchase was to get the company out of the hands of Google who was reported to have backed off of the deal due to antitrust worries.
Earlier this month, Twitch fell under scrutiny when it muted thirty-minute long sections of popular streams that featured copyrighted audio, furthering the rumors of a buyout of the company. Critics of the Amazon-YouTube merger voiced concerns over the censorship and over-monetization of the service. The same couldn't be said on Monday when community commentary started coming out of the woodwork. It seems like many of the users of the service think that Amazon and Twitch might be more of a solid fit than YouTube.
It's speculatory as to what Amazon will do with their new purchase, but we wouldn't be surprised if Prime subscribers woke up to some Premium Twitch perks in the near future as the company looks to expand its digital video services into professional and user-created content. This merger will also push Amazon ahead of its streaming video rival Hulu in digital video market share, solidifying it as a contender for the likes of Netflix and Google who both hold over twenty percent of the market each. It's also likely that the online retailer will find a way to hook some retail advertisements into the streaming channels, which could alienate a few veteran users - though it may provide users with an upgraded and more stable experience.
Only time will tell, but we're excited to see what this means for the streaming community. What do you think about the Amazon - Twitch merger? Let us know in the comments below.